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EXPO2025Personal Agent
The NTT Group is a Gold Partner of “Personal Agents for Visitors,” which is an effort to showcase the society of the future at Expo 2025 Osaka, Kansai.
We have provided a convenient app, “EXPO2025 Personal Agent” (hereinafter referred to as the App), to help visitors to Expo 2025 Osaka, Kansai, Japan tour the Expo venue smoothly (from April 13, 2025 to October 13, 2025).
During the service period, the App was used by about 15 million visitors in total. Thank you very much.
Overview of the features of the App
EXPO2025 Personal Agent app introduction (basic functions)
EXPO2025 Personal Agent App Introduction (General Edition)
The app is an information guide app for those visiting the Expo venue. Based on the venue map, it provides convenient features to help visitors tour smoothly around the Expo venue. * For more details on the app’s features, please see here.
Demonstration experiments at Expo 2025 Osaka,
Kansai, Japan
While providing the App for Expo visitors, we have also been conducting demonstration experiments related to urban development projects promoted by the NTT Group as part of the “Future Society Showcase.”
In the urban development envisioned by the NTT Group, “enabling visitors to enjoy more facilities (improving mobility)” and “creating and nurturing cities together with the people who live, work, and gather in the city” are important themes.
At Expo 2025 Osaka, Kansai, Japan, the venue was treated as a single city, and we conducted demonstrations on “allowing visitors to enjoy more pavilions/events” as well as “collecting ideas from visitors about future society, generating collective intelligence, and co-creating a vision for future society.”
Demonstration Experiment 1
Information guide for visitors to enjoy more facilities
Demonstration Experiment 2
Generating collective intelligence of future society as envisioned by visitors
Utilizing the insights gained from Expo 2025 Osaka,
Kansai, Japan for urban development
The NTT Group aims to utilize the insights gained from Expo 2025 Osaka, Kansai, Japan in neighborhoods and commercial facilities, striving to create communities where the people who live, work, and gather in the city can live and gather in safety and comfort.
Moreover, the insights obtained are planned to be used in demonstration experiments conducted in actual neighborhoods.
- ■Urban development where visitors can enjoy more facilities By enabling visitors to efficiently obtain information about the city that matches their interests and by streamlining their travel to destinations, we aim to enhance the mobility of visitors and create a vibrant city.
- ■Creating a unique town that reflects the voices of visitorsWe will collect and analyze a large volume of freely written ideas submitted by visitors, and work on creating a unique and vibrant town that reflects the voices of its visitors.
Summary
Personal Agent will facilitate an efficient and enjoyable experience tailored to individual visitors in conjunction with venue conditions and personal preferences and circumstances. The Personal Agent will aid visitors, creating the optimal experience for them, facilitating efficient movement between exhibits, creating an advanced experience, and contributing to visitor satisfaction. We will also guide you through exhibits and suggest enjoyable ways to spend your day according to your interests, whether you are a first-time visitor or a frequent visitor to the Expo.
Detailed features of the App
Provided features
Venue Guidance
We provide information on facilities such as pavilions and food and beverage, as well as event information and congestion information. You can check the congestion status of the entire venue area (50m x 50m) units, and the availability of reservations for pavilions/events that require reservations on the map, making it easier to plan ahead.
Route Guidance
We will guide you from your current location to your destination within the venue using the optimal route. You can also set waypoints along the way, such as stopping by a restroom. Additionally, AR route guidance is available throughout the venue, making it easy for those who are not good with maps to intuitively understand the direction to proceed.
Facility Recommendations
Based on AI preference estimation, we recommend the next actions such as pavilions and events that match your interests. These recommendations may lead to new discoveries that you wouldn’t have noticed on your own.
Course Recommendations
AI considers the person’s preferences and movement efficiency to guide them through the best possible full-day tour. Even those who have not decided on specific facilities to visit can enjoy the expo all day.
*This is an assumption at the current point in time, and some of the details may be subject to change.
“Idea Submission for Future Society in 2050”
Service Overview
Based on visitors’ (EXPO2025 Personal Agent app users’) ideas for the future society, “Everyone’s Imagined Future Society” were published on the App as the collective intelligence of all visitors.
Embody “A space where 8 billion people from around the world will not only view exhibits but will co-create our future society.”
Visitors Submit Ideas
Visitors submit ideas on
“What do you think society will be like in the future?”
- 1
Theme Example:What do you think ‘cities and transportation’ the year 2050 will look like?
- 2
Post Example:New air vehicles that can travel through the air have eliminated traffic congestion!
Future Society Images Published
on the App
Ideas submitted by visitors are aggregated and analyzed by utilizing AI and generated future society images (art and summaries) are published.
- 3
Collective Intelligence Art
- 4
Collective Intelligence Summaries
- For each theme, the collective intelligence of all participants and each age group* were published. (6 times in total)
* All ages / Age 24 and under / Ages 25 to 64 / Age 65 and over
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IOWN APN（All Photonics Network）
APN equipment will be installed in the optical fiber network at the Yumeshima venue to provide a communications environment that features low power consumption, a high capacity, high quality, and low latency transmission.
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Virtual Venue
The Yumeshima venue will be recreated online as a virtual venue with 3D computer graphics and approaches using virtual technologies such as augmented reality (AR) and virtual reality (VR).
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Hydrogen Supply Chain
The hydrogen supply chain will be implemented at the NTT Pavilion and the Panasonic Group Pavilion at Expo 2025 Osaka, Kansai to further expand the use of renewable energy and help achieve carbon neutrality.
- The NTT Group is a Pavilion Partner of Expo 2025 Osaka, Kansai.
- The NTT Group is a Platinum Partner of the “Expo 2025 Osaka, Kansai Virtual Venue,” which is an effort to showcase the society of the future at Expo 2025 Osaka, Kansai.
- The NTT Group is a Gold Partner of “Personal Agents for Visitors,” which is an effort to showcase the society of the future at Expo 2025 Osaka, Kansai.
- The NTT Group is a Gold Partner for the “Dynamic Equilibrium of Life” Signature Pavilion at Expo 2025 Osaka, Kansai.
©Expo 2025