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The NTT Group's businesses have an impact on ecosystems. For example, the telecommunication equipment essential to our business operations, particularly telephone poles and communications cables, is installed in the natural environment. At the same time, we are sometimes affected by the ecosystem, for example cables are bit and damaged by squirrels or crows. Ecosystems full of biodiversity provide the bounty, such as water and food, which is critical to supporting all forms of life on earth, and thus require a proper approach for conservation.
Through our business and employee activities, we will promote initiatives related to conserving ecosystems within nature, in order to ensure that nature is left untouched for future generations.
The NTT Group is working to preserve the ecosystems, which are the foundation of society's activities, while also conducting environmentally friendly business activities that take into consideration the mutual influence between ecosystems and the NTT Group.
Implementing environmental assessments during the construction of data centers and other buildings
The NTT Group adheres to its Green Design Guideline for Buildings when constructing new data centers or other buildings, and endeavors to reflect the necessary aspects in the facility's design.
When planning to construct new data centers or other buildings, we research the historical, social, geographical, biological, and environmental attributes of the prospective building site and surrounding district based on our NTT Group Green Design Guideline for Buildings, and endeavor to reflect the necessary aspects in the facility's design. For example, we use native plant species as vegetation for greening our data centers, which have in recent times become the core components of ICT infrastructure. When drawing up proposals for the construction of new data centers for customers, the NTT Group applies the Comprehensive Assessment System for Built Environment Efficiency (CASBEE*1) and submits proposals designed to obtain the highest CASBEE rank of S. While paying due consideration to the environment in this way, we also take care to minimize noise and vibration and maintain the scenic appeal of the district during construction while endeavoring to ensure that exhaust heat and noise from the air conditioning outdoor units and emergency generators of functioning data centers will have minimal impact on neighboring areas.
Compared to standard buildings, Shinagawa Season Terrace is able to reduce its annual primary energy consumption in its office areas by 51% (43% for the entire building), and acquired the top 5 star rating in the Building-Housing Energy-efficiency Labelling System (BELS) and ZEB*2 Ready" certification in December 2019 for the office area that is its main application. Featuring atriums filled with natural light and wind, a heat discharge system using cool external air, air-conditioning using a sewage heat recovery system, recycled water, and more, Shinagawa Season Terrace is one of the highest standard environmentally friendly office buildings in Japan, with eco designs and facilities offering excellent comfort and energy efficiency.
Business activities that contribute to preservation of the ecosystem
The NTT Group is working on activities that contribute to preservation of the ecosystem by harnessing our information dissemination capabilities.
As a company providing ICT services, we are working on contribution activities that harness our information dissemination capabilities. As with the portal site "Midori no goo" that makes it possible to contribute to environmental protection by using it, we are working to disseminate information and support information exchanges for raising greater awareness about the importance of the ecosystem among society.
From August 21, 2007, NTT Resonant began donating part proceeds from users using the "Midori no goo" service to environment conservation groups involved in addressing environmental issues. To date it has donated 58,790,000 yen to 46 environment conservation groups, including FoE Japan, the Wild Bird Society of Japan, the National Land Afforestation Promotion Organization, and the Nature Conservation Society of Japan to help support their conservation activities. (As of March 31, 2021) "Midori no goo" is endorsed by 59 companies and their employees, who are making extensive use of the service within those companies.
Lifestyle-related columns include write-ups about enjoying natural lifestyles, details on nature experiences and outdoor activities, and information about how to coexist with Japan's beautiful and abundant nature. Content related to learning about nature and the environment includes features of a wide range of natural environments, information on environmental approvals, environmental terminology, and more.
It is feared that rhinoceroses will become extinct by the year 2025. To prevent their becoming extinct due to poaching, NTT Ltd. is implementing ICT infrastructure that monitors and tracks the movements of people in the rhino habitat. This provides safe havens for the rhinoceroses, without putting them under stress.
Ensuring the positive coexisting of nature and humanity
NTT NEWS ROOM
Watch the latest news of telecommunication, NTT's R&D, XR services and more.
*Japanese language only
In a virtual space, NTT Group and other companies display their 3D works. Watch the works of Hokusai, Shuri Castle, Minamiza Theater, etc.
*Japanese language only
Application cases on DOOR
Introducing how to use "My Room" and how it actually been utilized by enterprises and individuals.
*Japanese language only