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May 21, 2021
NTT and the NTT INDYCAR SERIES set to enhance the Indy 500 viewing experience by powering real-time, data-driven technology at "The Greatest Spectacle in Racing"
Indianapolis - 20 May 2021 - NTT is continuing its multi-tiered partnership with INDYCAR, signing a multi-year extension as the entitlement sponsor of the NTT INDYCAR SERIES. In doing so, NTT will continue to deliver the smart technology backbone that will enhance the race experience for INDYCAR fans attending the 105th Running of the Indianapolis 500 - and from wherever else they may be watching - on Sunday, May 30 at the famed Indianapolis Motor Speedway. Technology from NTT will further enable the return of fans to the iconic race after last year's event was postponed until August and held without fans on-site due to COVID-19 precautions. This year, additional solutions and services will help bring the race to life for those in attendance, as well as the millions of fans following the race around the world.
NTT, a global technology and business solutions provider and Fortune Global 500 company, became the title sponsor of the NTT INDYCAR SERIES at the start of the 2019 season and has extended this agreement, and its Official Technology Partner status with INDYCAR, the NTT INDYCAR SERIES, the Indianapolis Motor Speedway, the Indianapolis 500 and the NASCAR Brickyard Weekend.
"With world-class technology and innovation, NTT has helped take the INDYCAR SERIES to the next level," said Roger Penske, Founder and Chairman, Penske Corporation. "Over the first two years as entitlement sponsor of the series, the dedicated team at NTT has helped INDYCAR become more efficient and effective through smart technologies. As our sport continues to grow by connecting with a new generation of fans, NTT helps take us down new roads by creating more engaging experiences through our shared digital platforms. We thank NTT for the long-term commitment to the INDYCAR SERIES and the Indianapolis Motor Speedway, and we look forward to driving the future of our sport forward, together."
NTT remains committed to accelerating the future of smart communities and has developed an enhanced digital experience powered by real-time, data-driven insights, analytics and machine learning that will enable race fans to enjoy the "The Greatest Spectacle in Racing" like never before across multiple channels and environments.
At this year's Indianapolis 500, fans will experience a whole new level of engagement, whether they plan to be at the Indianapolis Motor Speedway (IMS) in-person, or to soak in all of the excitement from the comfort of their homes through an amplified, virtual experience.
"With no spectators at the Indianapolis Motor Speedway for last year's Indianapolis 500, due to the pandemic, we were set a new challenge - to think outside of the box in terms of leveraging our technology to bring the race to fans at home," said Simon Walsh, Chief Executive Officer, NTT Ltd. Americas. "Enhancing the viewing experience and creating the next generation of INDYCAR followers - wherever they are - is a critical objective for INDYCAR and NTT, and we look forward to continuing our work with INDYCAR and the broader Penske Corporation and serving as a trusted partner to help the organization continue their digital transformation and achieve their ambitions."
"The past year has significantly changed the way people engage with sports. NTT is helping INDYCAR adapt by creating new ways for fans to engage and connect through digital," said Bob Pryor, Chief Executive Officer, NTT DATA Services. "We're excited to enhance the enjoyment and experience of motor sports for more fans. As the digital partner of choice for our clients, NTT DATA is proud to grow with INDYCAR and help fans enjoy their racing experiences--on and off the track."
The key to this unique fan experience is NTT Smart Solutions. The secure, distributed platform captures data via sensors and micro data centers in designated areas through video and sound. The platform also integrates historical data sources, such as traffic, weather and social media to leverage cognitive analytics, learn regular patterns and detect and alert operations teams to the presence of abnormal ones. Dynamic visual environments featuring the most exciting data-led content and storylines are enabled by machine learning and AI to bring the race to life for fans both at IMS and off site. New features and enhancements this year include:
NTT's proprietary Smart Solutions consumes, analyzes and transforms massive amounts of data (supporting an organization's full data lifecycle) to deliver valuable insights driving technology-enabled business outcomes and helping organizations like INDYCAR further along their digital transformations. NTT Smart Solutions can be applied in a multitude of environments, whether a sports venue, like Indianapolis Motor Speedway, a city, like Las Vegas, a national landmark, like Chicago's Navy Pier, or a major transportation center such as Edmonton International Airport. NTT is committed to developing and delivering disruptive technology that helps solve challenges and deliver the best outcomes for its clients.
NTT believes in resolving social issues through our business operations by applying technology for good. We help clients accelerate growth and innovate for current and new business models. Our services include digital business consulting, technology and managed services for cybersecurity, applications, workplace, cloud, data center and networks, all supported by our deep industry expertise and innovation. As a top 5 global technology and business solutions provider, our diverse teams operate in 80+ countries and regions and deliver services to over 190 of them. We serve over 80% of Fortune Global 100 companies and thousands of other clients and communities around the world. For more information on NTT, visit www.global.ntt.
NTT Ltd. is a leading, global technology services company. To help our clients achieve their digital transformation goals, we use our global capabilities, expertise, and full-stack technology services delivered through our integrated services platform. As their long-term strategic partner, we help them enhance customer and employee experience, transform their cloud strategy, modernize their networks and strengthen their cybersecurity. And across their transformation priorities, we automate their business processes and IT, drawing insights and analytics from their core business data. As a global ICT provider, we employ more than 50,000 people across 57 countries, trading in 73 countries and delivering services in over 200 countries and regions. Together we enable the connected future. Visit us at hello.global.ntt.
NTT DATA - a part of NTT Group - is a trusted global innovator of IT and business services headquartered in Tokyo. We help clients transform through consulting, industry solutions, business process services, digital & IT modernization and managed services. NTT DATA enables them, as well as society, to move confidently into the digital future. We are committed to our clients' long-term success and combine global reach with local client attention to serve them in over 50 countries around the globe. Visit us at nttdata.com.
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