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May 13, 2016
Nippon Telegraph and Telephone Corporation
Nippon Telegraph and Telephone East Corporation
Nippon Telegraph and Telephone West Corporation
NTT Communications Corporation
NTT DOCOMO INC.
Professional tennis player, Kei Nishikori, becomes the new face of advertising for our company as we move forward toward 2020! Stars in New TV Commercials, "Make the Future" and "Games Will Start"
Nippon Telegraph and Telephone Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Hiroo Unoura), Nippon Telegraph and Telephone East Corporation (Headquarters: Shinjuku-ku, Tokyo; President: Masayuki Yamamura), Nippon Telegraph and Telephone West Corporation (Headquarters: Osaka City, Osaka; President: Kazutoshi Murao), NTT Communications Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Tetsuya Shoji), and NTT DOCOMO INC. (Headquarters: Chiyoda-ku, Tokyo; President: Kaoru Kato) have signed an advertising contract with Kei Nishikori, an active professional tennis player on the world stage, as NTT of companies move forward toward the year 2020.
Nippon Telegraph and Telephone Corporation (NTT) will develop support activities for Tokyo 2020 Olympic and Paralympic Games based on TV commercials now on the air. NTT will also provide Mr. Nishikori with support for mobile telecommunications, plus consider how to leverage the company's cutting-edge technologies in future initiatives. One example being discussed is an attraction where the average person can enjoy a virtual experience of playing tennis as Mr. Nishikori does.
As part of NTT's corporate advertising activities developed to support Tokyo 2020 Olympic and Paralympic Games by featuring Mr. Nishikori, the company has created two new TV commercials, respectively called "Make the Future" and "Games Will Start.".
NTT is the first telecommunications service related Tokyo 2020 Gold Partner for the Games. With Kei Nishikori as its new advertising partner, the company looks forward to providing continued support for the Games in the coming months and years.
Materials Related to "Make the Future" and "Games Will Start" are Available
Video materials for the TV commercials, as well as images and photos of the filming site are now available, restricted to use for the purpose of introducing the commercials. Photos can be used exclusively by only those media outlets to which this press release is delivered, which include select newspapers, magazines, and TV programs. Please contact us when schedules for publishing or airplay of these materials are fixed.
Episodes during the Shooting of the Commercials
The Miami Open Final, Just before the Day of the Shoot |
| On the day before shooting of the TV commercials, Kei Nishikori appeared and played at the final of the Miami Open Tennis Championship. He finished in second place, defeated narrowly by Novak Djokovic. The successive games that continued for about two weeks prior must have made him extremely exhausted. But once shooting sessions started, after doing some stretches, he actively participated in the shoots, such as a scene where he ran with high animation. Shooting was conducted smoothly and each scene only took a couple of takes. |
Powering Up with Onigiri Rice Balls, Iburigakko Pickles, Miso Soup and More |
| A Japanese-style lunch helped Kei Nishikori, who stays busy competing all over the world, keep in mind the distinctive culinary flavors of his Japanese homeland. The menu included onigiri rice balls with plum paste, okaka bonito flakes and konbu seaweed, along with iburigakko pickled radish and marinated asazuke white radish. Covering the onigiri rice balls with toasted seaweed sheets, Nishikori relished and enjoyed every bite. One taste of the miso soup brought back warm feelings of Japan. |
Cameraman Shocked by a Powerful Smash |
| In "Make the Future" there is a scene where Nishikori makes a strong smash hit, which the cameraman will never forget. The shot was aimed head-on into the camera positioned behind the net, requiring the cameraman to quickly duck his head, a scary experience due to the speed and power of the smash. |
Profile and comment of Kei Nishikori / Comment from President of NTT, Hiroo Unoura
| Kei Nishikori Date of birth: Dec. 29, 1989 Place of birth: Matsue City, Shimane, Japan Height: 178 cm Weight: 70 kg Style of Play: Right-handed (backstrokes with both hands) Affiliation: Nissin Food Products |
- Comment from Kei Nishikori
"I'll match up against the world's top players together with NTT !
Moving Forward Together As Your Value Partner, I hope you will be behind us!" - Comment from President of NTT, Hiroo Unoura
"I'm always moved and thrilled by the active performances of Kei Nishikori throughout the world. We also take on various challenges, while accelerating our business, as we move forward toward 2020."
ontact infomation:
Ms. Baisho or Mr. Matsumoto of the NTT Public Relations Office
Phone: +81 3 5205 5550; E-mail: ntt-pub-ml@hco.ntt.co.jp
Information is current as of the date of issue of the individual press release.
Please be advised that information may be outdated after that point.
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