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Image of ”Morioka Mekuri” Creating Synergies that Connect Communities and People”

"Morioka Mekuri" Creating Synergies that Connect Communities and People

NTT DOCOMO SOLUTIONS

The "LIKEUP UX Engine," featuring our proprietary UX engine, applies behavioral economics (nudge theory) to deliver personalized tourism information, enabling optimal travel experiences for individuals.
Under four clear objectivesー ①enhancing regional awareness, ②creating opportunities for visits to the region, ③increasing circulation rates within the region, and ④cultivating regional fansー"Morioka Mekuri" contributes to realizing a "travel and tourism app that easily finds Morioka and Iwate tourist spots matching your preferences via AI recommendations." It serves as an advanced regional co-creation model contributing to regional revitalization and sustainability promotion.

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